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Woodland to step into new markets: Singh

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Apparel and footwear model Woodland is exploring extra worldwide markets to develop the enterprise following a foray into Canada and South Africa within the final couple of months, mentioned Harkirat Singh, Managing Director of the model’s proprietor Aero Club.

“New markets have always been on the radar,” mentioned Mr. Singh.

“We also plan to further strengthen our international offices (and operations) in Hong Kong, Dubai and Moscow,” he mentioned.

International income, which at the moment accounts for 20% of the overall, is ready to improve as abroad markets open up after the COVID-19 associated shutdowns, he added.

He mentioned with a robust manufacturing base (via over 15 amenities catering to over 75 % self manufacturing capabilities), the corporate plans to additional make investments below the federal government’s Make in India initiative and contribute to making the nation a worldwide manufacturing hub.

“Currently, our key focus is to realign all strategies as per Covid scenario and market conditions, with a clear focus on safety & sales. In the current scenario, the focus is more on our online sale where we are making all our stores omni channel while domestic geographical expansion would take a back-seat till situation improves,” he mentioned.

Recently the corporate forayed into newer classes like face masks and PPE kits.



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