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WhatsApp rolls out brand campaign

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WhatsApp stated it’s unveiling its ‘It’s Between You’ brand campaign in India, showcasing tales about how Indians are utilizing the Facebook-owned platform to speak in a safe method.

WhatsApp collaborated with Bollywood director Gauri Shinde together with BBDO India to create two commercials that spotlight how its options equivalent to texts or perhaps a voice message (which is end-to-end encrypted) assist replicate in-person conversations, it stated. With greater than 400 million customers, India is among the many largest markets for WhatsApp.

“The campaign narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships,” Facebook India’s director- advertising and marketing Avinash Pant instructed PTI.

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