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WhatsApp Global Brand Campaign Launched in India to Focus on User Privacy

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The marketing campaign referred to as ‘It’s Between You’ provides thrust on WhatsApp’s dedication to privateness, the corporate mentioned in a press release.

  • IANS
  • Last Updated: July 4, 2020, 1:10 PM IST

WhatsApp on Saturday launched its first model marketing campaign in India that narrates actual tales about how Indians talk every day on WhatsApp with their closest relationships. The marketing campaign referred to as ‘It’s Between You’ provides thrust on WhatsApp’s dedication to privateness, the corporate mentioned in a press release.

“With WhatsApp’s end-to-end encryption, we come closest to replicating real-life interactions and that’s when we can truly be ourselves. The conversations you have, the jokes you tell and the memories you relive belong to you and deserve to stay between you,” mentioned Avinash Pant, Director, Marketing at Facebook India. WhatsApp collaborated with Gauri Shinde, a celebrated Indian Bollywood director together with BBDO India to create two 60-seconds advertisements, every highlighting how WhatsApp’s options like texts, video calls or perhaps a voice message, assist replicate in-person conversations and produce individuals nearer.

One advert relies on a real story about an aged lady and her caregiver, who at the moment are separated from one another. “From how to bring together the cast and crew that were right for the part and happened to be living together, and directing over a WhatsApp video call, to doing all the post-production work without being physically present, it’s been really rewarding,” mentioned Shinde.

The second story is on the different finish of the spectrum of emotion, which is a light-weight and enjoyable movie a couple of youthful sister giving joyful braveness to her elder one by a WhatsApp video name when the latter feels susceptible and hesitant to give her a haircut at house. “WhatsApp is designed to help friends and family communicate as well as help users connect with a business that is important to them,” mentioned the corporate.


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