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Watch | India Couture Week 2020 goes virtual this weekend

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India kickstarted its first digital trend week final night with India Couture Week 2020, becoming a member of different trend weeks in Paris and Helsinki that made their debut just a few months in the past.

Sounding purposeful about driving the primary such occasion within the nation, FDCI chief Sunil Sethi says they had been “left with no option and it was the need of the hour”.

Initial plans two months in the past included CGI fashions, he reveals, until it grew to become obvious that there was the opportunity of having bodily exhibits, so long as Covid-19 security measures had been noticed. That stated, the showcase might be online-only, with 12 main designers on board.

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