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Trump signs order to ‘rebrand’ U.S foreign assistance

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The intention is to be sure that recipients know that American taxpayers have paid for it.

President Donald Trump has signed an order requiring that every one U.S. foreign assistance be rebranded to be sure that recipients know that American taxpayers have paid for it.

Mr Trump on Thursday directed the 22 federal businesses that distribute U.S. help overseas to use a standard brand on their packaging. Currently, completely different businesses — from the United States Agency for International Development to the Department of Agriculture — use completely different logos on objects that vary from sacks of grain to medical provides, tents and water purification kits.

That has created confusion in some nations, in accordance to U.S. officers who say that help from different nations, like China, is quickly identifiable with standardized logos.

To foster goodwill between the recipients of United States foreign assistance and the American folks, and to encourage the governments of countries which can be receiving foreign assistance to help the United States, it’s important that recipients of United States foreign assistance concentrate on the manifold efforts of American taxpayers to help them and enhance their lives, the White House stated.

To additional this consciousness and to guarantee United States foreign assistance helps the foreign coverage aims of the United States and maintains American affect and management, such assistance should appropriately and conspicuously be recognized as American help, it stated.

The government order offers the president 30 days to select a brand after which offers for a 120-day interval for that selection to be applied. There had been issues that such an order may enable Mr Trump in his remaining weeks in workplace to affix his personal identify to worldwide assistance, however officers downplayed these issues. They famous {that a} remaining resolution on the brand new brand would in the end fall to the subsequent administration.

Two senior U.S. officers briefed on the choice stated they anticipated that Trump’s selection for a brand could be an American flag however couldn’t rule out different choices. The officers weren’t licensed to focus on the matter publicly and spoke on situation of anonymity.

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