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TikTookay’s journey from global sensation to Trump target

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BEIJING/SHANGHAI Microsoft Corp’s potential acquisition of TikTookay’s U.S. operations is the most recent twist in a rollercoaster two years for the brief video app, which has come underneath rising scrutiny from abroad governments as its global recognition soars.

With TikTookay, proprietor ByteDance grew to become the primary Chinese firm to obtain global success with a shopper app. But amid rising U.S-China tensions, the White House has threatened to ban TikTookay and different Chinese-owned apps, citing nationwide safety dangers.

U.S. President Donald Trump has now given ByteDance and Microsoft till Sept. 15 to attain a deal. Microsoft can also be trying to purchase the app’s Canadian, Australian and New Zealand providers.

Following is a timeline of TikTookay’s rise to global prominence and into the crosshairs of the Trump administration.

2012 – ByteDance is based by Zhang Yiming in Beijing.

2016 – ByteDance launches Douyin, the Chinese model of TikTookay.

2017 – TikTookay is launched. ByteDance acquires U.S. video app Flipgram and lip-syncing app Musical.ly.

2018 – ByteDance integrates Musical.ly into TikTookay. Indonesian authorities ban TikTookay for holding “pornography, inappropriate content and blasphemy”. The ban is lifted every week later after TikTookay agrees to take away “all negative content” from the app and open an workplace in Indonesia.

February 2019 – ByteDance agrees to pay a $5.7 million fantastic to the U.S. Federal Trade Commission over Musical.ly’s unlawful assortment of private info from minors.

March 2019 – TikTookay surpasses 1 billion downloads globally on Apple’s App Store and Google Play.

April 2019 – A court docket within the southern Indian state of Tamil Nadu asks the Indian federal authorities to ban downloads of TikTookay, which it mentioned inspired pornography. A brief ban lasts for 2 weeks.

Late 2019 – The Committee on Foreign Investment within the United States begins reviewing TikTookay’s buy of Musical.ly.

April 2020 – TikTookay hits 2 billion downloads globally.

May 2020 – TikTookay appoints former Walt Disney streaming chief Kevin Mayer as its chief govt.

June 10, 2020 – European Union regulators start to scrutinize TikTookay’s practices after the Netherlands’ knowledge safety fee determined to open an investigation into the corporate’s insurance policies to shield kids’s knowledge.

June 29, 2020 – TikTookay and dozens of different Chinese apps are banned by India with the federal government citing safety issues. The ban got here after a lethal border battle between India and China earlier within the month.

July 6, 2020 – When requested by Fox News if the United States was potential TikTookay ban, Secretary of State Mike Pompeo says: “we are taking this very seriously and we are certainly looking at it”, including that TikTookay consumer knowledge may find yourself “in the hands of the Chinese Communist Party”. 

July 7, 2020 – Trump suggests a TikTookay ban may very well be deployed to punish China for the outbreak of the coronavirus.

July 20, 2020 – Australia is scrutinising TikTookay for dangers it could pose relating to potential overseas interference and knowledge privateness points, authorities sources inform Reuters.

July 29, 2020 –  Lawmakers from Japan’s ruling Liberal Democratic Party resolve to urge the federal government to take steps to restrict using TikTookay, involved that consumer knowledge might find yourself within the fingers of the Chinese authorities, public broadcaster NHK reviews.

July 31, 2020 – Trump tells reporters he plans to ban TikTookay within the United States inside 24 hours.

August 2, 2020 – Microsoft pronounces it’s exploring a purchase order of TikTookay’s U.S., Canadian, Australian and New Zealand providers.

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August 4, 2020 – Australia has discovered no proof displaying it ought to prohibit TikTookay, the nation’s Prime Minister Scott Morrison says.

Disclaimer: This put up has been auto-published from an company feed with none modifications to the textual content and has not been reviewed by an editor


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