Synthetic media manufacturing platform Rephrase.ai has raised $1.5 million in seed funding led by Lightspeed Ventures and AV8 Ventures because it appears to be like to develop its presence in North America and develop its engineering and analysis groups.
The Bengaluru-based firm makes use of synthetic intelligence to create movies from easy textual content, serving to organisations save prices of video manufacturing, for functions corresponding to creating coaching or gross sales and advertising and marketing movies.
Rephrase mentioned that it was witnessing demand for its platform from digital advertising and marketing businesses and software program as a service enterprises for creating gross sales and advertising and marketing movies. The firm makes use of AI to do facial-reenactment that predicts lip actions, facial expressions, and head actions.
“Now, enterprises can create high-quality video content for targeted sales and marketing initiatives while saving time and money. This technology will change the way we think about video production, both for business communication today and filmmaking in the future,” mentioned Ashray Malhotra, CEO of Rephrase.ai.
Video-based advertising and marketing campaigns have 4 instances the press-by-fee of personalised e-mail advertising and marketing, mentioned Hemant Mohapatra, Partner at Lightspeed India Partners, nonetheless, immediately most organisations that use these shoot movies manually which isn’t scalable.
“The Rephrase.ai team is one of the most technically and creatively savvy teams out there with prior experiences at Google, Facebook, Samsung and MIT media labs and we are very excited to go on this ambitious journey with them,” mentioned Mohapatra added.
Rephrase was based by Ashray Malhotra, Shivam Mangla, and Nisheeth Lahoti in 2018 and was a part of the primary batch of TechStars India Accelerator Programme in 2019.