In a brand new initiative, the Ministry of Railways has determined to type Business Development Units (BDUs) on the zonal degree to entice street traffic and double its freight quantity by 2024.
In a be aware to General Managers of all Zonal Railways, the Railway Board stated there was an pressing want to work in direction of doubling freight quantity being carried by the Railways in 4 years. “This would be possible only if railway’s share is strengthened in the traditional commodities being carried and a strong foray is made into miscellaneous non-bulk goods. This is a segment in which railways have limited knowledge and experience. However, this traffic is very large in volume and is mostly moving by road.”
All General Managers had been informed to arrange zonal and divisional multi-disciplinary BDUs comprising senior officers from Operating, Commercial, Finance and Mechanical departments. These teams would have frequent interactions with commerce and trade representatives to scout for, and entice traffic.
Frequent ads could be launched within the nationwide and regional media to publicise the truth that such BDUs had been out there and that the railway administration was eager to entice new streams of traffic.
At the Railway Board additionally, a BDU coordinated with prime officers was shaped to facilitate and clear proposals acquired from the zones in a single week. Last month, the railways provided a 10% low cost on round-trip bookings in freight trains to woo consignors and compete with the street transport sector.