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Nissan targeting hatchback buyers with Magnite

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The Nissan Magnite is the newest entrant to the aggressive, compact SUV section. Essentially a make-or-break product for the automaker in our market, the Magnite has been launched at an aggressive worth level of Rs 4.99-9.45 lakh (ex-showroom, Delhi) which undercuts your complete competitors. 

  • Nissan Magnite priced on par with some hatchbacks and compact sedans
  • Magnite is constructed on the price efficient CMF-A+ platform
  • Magnite are costs introductory until December 31, 2020

Calling the aggressive positioning a “big, bold and beautiful move by Nissan, giving a breakthrough price which is going to disrupt the entire auto industry”, the corporate’s managing director, Rakesh Srivastava advised Autocar India in an unique interview that the Magnite is positioned to not solely tackle the sub-four metre SUV class, but additionally merchandise from different segments.

Nissan Magnite to attraction to hatchback buyers

Srivastava talked about that the carmaker selected a compact SUV for its revival efforts within the nation since “SUVs in the Indian market are doing very well compared to sedans and hatchbacks. In the auto industry, SUVs are the most aspirational. The standing order in aspiration is hatchback, sedan and then it goes up to SUVs.”

He additional commented, “I think hatchback and sedan customers also aspire to drive an SUV.” And to be able to faucet into these aspirations, the automotive main has primarily closed the worth hole between SUVs and hatchbacks/sedans. The firm head added that they’re “trying to fulfill the dreams of hatchback, sedan and SUV customers”, all on the identical time, with the launch of the Magnite.

At a beginning worth of Rs 4.99 lakh, the entry-level Magnite XE is positioned on par with much-smaller hatchbacks just like the Maruti Suzuki Wagon R VXI(O) (Rs 4.98 lakh) and the Tata Tiago XE (Rs 4.70 lakh).

Even the bottom Maruti Suzuki Swift LXI (Rs 5.19 lakh) is Rs 20,000 costlier, whereas probably the most reasonably priced premium hatchback mannequin, the Tata Altroz XE (Rs 5.44 lakh) which has an analogous, 4m-long footprint because the Magnite, is available in at a premium. Bringing compact sedans into the image, probably the most budget-friendly possibility, the Tata Tigor XE (Rs 5.39 lakh), continues to be Rs 40,000 costlier than the bottom variant of Nissan’s SUV.

Even on the top-end, the naturally-aspirated Magnite XV Premium (Rs 7.55 lakh) manages to undercut the vary topping Swift ZXI+ (Rs 7.58 lakh).

Turning consideration to the extra performance-oriented fashions, the Magnite Turbo is priced at Rs 6.99-8.55 lakh for the guide and Rs 7.89-9.45 lakh for the CVT automated.  In comparability, the Hyundai Grand i10 Nios Turbo within the mid-spec Sportz variant may be had for Rs 7.76 lakh, whereas the VW Polo TSI is available in at Rs 8.09-9.67 lakh*.   

At these worth factors then, particularly with the promise of higher area, consolation and options, the Magnite does come off as an unbelievable value-for-money various for a lot of hatchbacks and compact sedans in our market.

How Nissan managed to cost the Magnite aggressively

The Magnite is constructed off the corporate’s cost-effective CMF-A+ platform which, alongside with rigorous localisation efforts, has helped preserve costs in examine. “This is on a very high level of localisation because we believe that it has to be a ‘Made-in-India’ product,” elaborated Srivastava. Also, the Magnite was initially to be badged a Datsun and was constructed to a price, which is sort of evident.

Providing the correct mix of sought-after options has additionally allowed Nissan to cost the top-end variations competitively. For occasion, whereas the Magnite will get a 360-degree parking digital camera, 8-inch touchscreen and a 7-inch digital instrument show, it misses out on some tools that rivals supply, together with a sunroof, ventilated seats and aspect and curtain airbags.

Entering into an area the place nearly each carmaker is vying for a chunk of the pie, Nissan needed to undertake a disruptive technique to have an inexpensive shot at grabbing market share. Moreover, with the Datsun Go positioned decrease down in its India line-up, and the Micra gone, the corporate didn’t even run the chance of cannibalising its personal gross sales with a low pricing.   

Touting the Magnite’s worth to be unbeatable worth, Srivastava commented, “Can anyone in the auto industry think of challenging this price point?”

Nissan Magnite introductory costs legitimate until December 31, 2020

At launch, Nissan had revealed that the costs introduced have been introductory and legitimate until the tip of the 12 months. Speaking to Autocar India, the corporate’s MD mentioned, “You know what the beauty of it is? I have not set how many units till December 31, 2020 (this pricing is valid for).” Unlike another carmakers, Nissan isn’t aiming for a gross sales goal and can supply the decreased pricing to all prospects who e book the automotive this 12 months. “And the best thing is that we’ll be able to give them 2021 (model year) cars,” he added.

Despite costs for the bottom Magnite XE slated to go as much as Rs 5.54 lakh in 2021 and the remainder of the vary set to get a commensurate markup, anticipate the corporate to take care of its worth benefit.  

Nissan might need been late to the compact SUV social gathering, nevertheless it has arrived with all weapons blazing. The Magnite affords quite a lot of powertrains and packs within the mandatory equipment, all at a killer price ticket. It is obvious then that the automaker’s newest product is poised to upset the established order, if solely it could actually handle to revive religion within the firm’s gross sales and repair community.

All costs, ex-showroom, Delhi

*Price, ex-showroom, India


Also see:

Nissan Magnite’s disruptive pricing decoded

Nissan Magnite evaluation, check drive

Nissan Magnite video evaluation

Nissan Magnite


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