With Shakthisree Gopalan lending vocals, the track was shot by Hyderabad-based manufacturing home Rolling Shutters
Rolling Shutters, a movie and commercial manufacturing home based mostly in Hyderabad, has launched a brand new music video O Jeevitham. Sung by Shakthisree Gopalan and Rajeev Raj (Take5 Records), the track is about strengthening the reference to oneself and slowing down to appreciate the wonder round us. “How do you react when things take an unwanted turn in life? Do you let difficult emotions make you angry and dejected, taking a toll on your mental and physical health or move on appreciating every moment? ” asks Venkat Kalyan of Rolling Shutters.
The 5.22-minute video exhibits a lady (actor Swetaa Varma) travelling in a metro, wanting sad after studying a message on her cellular. Instead of letting damaging feelings take over, she places on her motorbike gear to experience on an open highway. With the wind on her face, she explores a brand new station, assembly and serving to strangers. She takes time for herself, relaxes and does issues she enjoys probably the most and feels rejuvenated.
Some of its traces embody: Oo Jeevitam, yegirellave yedemaina, Oo Jeevitam neekosame, Daarivvadaa aakasame, navvesi vellipoda, nirashaina kuda, thalonchi tirigipodaa ootame, ontarai, thelikai yegiripodaa, yentha lothu baadhaina, kashtame tharalipodaa venakki…
When Sriman Keerthi (lyricist) and Venkat Kalyan of the manufacturing home had been bouncing concepts backwards and forwards three years in the past, they proposed a video of a lady using a motorcycle and forging new paths for herself. That thought couldn’t take off and the crew was busy with different initiatives. Then Rajeev Raj received on board final yr and organized, composed and produced a tune to phrases written by Sriman.
Recording throughout lockdown
The music video was shot for 4 days in Secunderabad, Vikarabad and Ananthagiri Hills and Penguin Resorts (close to Sarpanpally lake, Vikarabad) in 2019. Explaining how the track was recorded throughout the lockdown, Venkat says, “The entertainment industry was completely shut due to the pandemic, but music composer Rajeev Raj, singer Shakthisree Gopalan and lyricist and director Sriman Keerthi connected virtually to take things forward. The audio was produced virtually.”
Lyrics was translated into English and Telugu phrases had been pronounced and recorded and despatched to the singer for a straightforward reference. Shakthisree recorded the monitor at her dwelling studio and despatched it again to the composer. The ultimate track combine and mastering was accomplished by Sanjay Das (Tapeloop Records).
The music video is collectively produced by Rolling Shutter Films and Take5Records.