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Microsoft’s Search Engine Bing is Now Microsoft Bing

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New Microsoft Bing emblem. (Image Credit: Microsoft)

Microsoft mentioned that the brand new Bing rebranding displays the continued integration of search experiences throughout the Microsoft household.

  • News18.com
  • Last Updated: October 7, 2020, 2:58 PM IST

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Microsoft has modified the title of its Bing search engine to Microsoft Bing this week. While this is not more likely to change how folks check with Bing, it comes as part of the corporate’s latest rebranding efforts. The firm introduced the shift from simply Bing to Microsoft Bing in a weblog put up on Monday. “Starting today, you will see a shift in product to Microsoft Bing, which reflects the continued integration of our search experiences across the Microsoft family,” Microsoft mentioned in its weblog put up.

Microsoft didn’t element as to why it made the choice of including the corporate’s title earlier than Bing. The firm, in its weblog put up, additionally introduced a brand new function for its ‘Give With Bing’ software used for donating in direction of causes. “Beyond our commitment to expanding search scenarios, we also believe that you can and should get more value out of the searches you perform every day,” Jordi Ribas, CVP for Microsoft Bing Engineering mentioned within the Blog Post. Microsoft has additionally up to date the emblem for its search engine. The new Bing emblem offers the “b” for Bing a brand new curvy font and a brand new sky-blue color.


It is not identified whether or not the corporate will maintain the Bing emblem in the long term or change it with a extra Microsoft-centric emblem matching the corporate’s total branding. According to a report from The Verge, the corporate has been experimenting with the Bing emblem within the latest months, and a few of that even appeared on the corporate’s search engine once in a while.

Apart from the branding, Microsoft is enhancing its separate Microsoft Search product which powers outcomes throughout Microsoft’s household of apps and providers. Microsoft Search is additionally accessible from Microsoft Bing search engine.




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