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Mercedes-Benz to remain committed to diesels in India

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  • About 70 p.c of enormous SUV patrons nonetheless go for diesels
  • Mercedes doesn’t foresee drastic change in gasoline choice, except there may be some regulation towards diesel
  • Sufficient demand from die-hard diesel prospects

Mercedes-Benz India just lately launched its largest SUV – the GLS – in its newest, third-gen avatar. Like the remainder of the posh automaker’s mainstream mannequin vary in the nation, the full-size, three-row SUV continues to be out there with petrol in addition to diesel powertrains. While many gamers have exited the diesel section altogether in the BS6 period, Mercedes stays a stout believer in the potential of the gasoline sort in our market. We caught up Santosh Iyer, vp, gross sales and advertising and marketing, Mercedes-Benz India, to get a deeper perception into the corporate’s choice.

Modern-day diesels a lot cleaner than earlier than

Iyer believes that the one of many major elements that ought to guarantee a continued demand for diesels is their vastly improved emission credentials in BS6 type. “With the latest technologies, in terms of the emissions, and more particularly when we talk about CO2, the diesels are even better,” he mentioned.

It is understood that diesels typically put out lesser carbon monoxide, carbon dioxide and hydrocarbon emissions than comparable petrols, however their larger outputs of nitrogen oxides and particulate matter have been a serious sticking level till now. This, nonetheless, has largely been overcome due to the implementation of superior after-treatment applied sciences necessitated by the newest laws. This ought to assist vindicate diesels and guarantee continued buyer curiosity in the gasoline sort, feels Iyer.

Diesels nonetheless a pretty proposition for luxurious automotive patrons

With a big market share, oil burners type a vital a part of Mercedes’ India portfolio. In the massive SUV section, as an illustration, Iyer reported 70 p.c of Mercedes patrons choosing diesels. “We don’t see that radically changing for some time,” he talked about.   

Those with a penchant for selecting out automobiles with robust efficiency are recognized to favor diesel powertrains for his or her torquey nature, and such patrons are unlikely to make a swap anytime quickly. “We have traditional diesel customers who love the engines just for their nature and they’ve been driving diesels for many (years) of their lives.”

Additionally, gasoline economic system is one other issue that always performs on the minds of even the posh car patrons. “It (diesel) was always pitched as more fuel efficient. And that’s why the diesel uptake was always high in India, and also in other parts of the world, apart from the torque and other benefits that diesel gives,” defined Iyer. The next mileage declare is anticipated to proceed being an essential USP for diesel fashions in the nation.

Radical shift in gasoline choice not anticipated with out authorities intervention

Contrary to another gamers in the trade, the German automaker’s prime brass doesn’t foresee a big shift away from diesels, particularly with out obligatory stipulations. “The cross shift will only happen with government intervention.” The advertising and marketing and gross sales head mentioned that prospects have a tendency to get delicate of the gasoline sort and begin exhibiting an amazing choice for petrols solely in the presence of stringent stipulations, just like the ban on large-capacity diesels that was instituted in Delhi-NCR in late 2015 for a couple of months.

However, Iyer believes that the federal government’s newest transfer of demarcating BS6 petrol in addition to diesel automobiles from their older, extra polluting counterparts with the assistance of a strip on the third registration sticker is one thing that factors away from any intentions of a regulatory transfer towards diesels in the intervening time. “That gives them (consumers) the confidence that maybe in the future, these cars (BS6 diesels) will not be affected in case of any ban or ruling because the emission values are much better.” This ought to assist keep purchaser confidence in the expertise and guarantee a sustained market demand for diesels.

Mercedes to remain gasoline impartial

The German marque intends to keep ‘fuel neutral’ by having a mixture of petrols, diesels and even electrics in its line-up. Iyer elaborated, “I think all fuel types have their own merits and demerits and one cannot back only petrol or only diesel. So ideally this should be left to the consumer to choose and manufacturers should be responsible to meet the norms set by the law of the land.”

All mainstream sedans and SUVs in the carmaker’s India portfolio already boast of BS6 compliant petrol and diesel choices. Upcoming fashions, together with the A-class sedan and the brand new GLA, are slated to lengthen an identical comfort. Mercedes has additionally lined up its first all-electric SUV – the EQC – for a market debut in India in the approaching weeks.



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