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Mercedes-Benz committed to expanding Maybach line-up

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Mercedes-Benz CEO, Ola Kallenius, has confirmed that the German automaker is absolutely committed to expanding its Maybach sub-brand, regardless of the broader pressures of streamlining its wider line-up and guaranteeing profitability in a troublesome market.

  • Kallenius says, new Maybach S-class to take sub-brand to “the next level”

  • Lower-volume area of interest Mercedes fashions seemingly to additionally get Maybach derivatives

When requested if he plans to leverage Maybach as a separate model, Kallenius commented, “The short answer is, yes. Maybach has potential and we’re intending to exploit that potential. It is our sub-brand for sophisticated luxury. Since we’ve reintroduced it, using the AMG playbook, focusing on sophisticated luxury rather than performance, we have had a great deal of success.”

He continued, “We have just launched Maybach GLS and we have had a tremendous customer response, finally an SUV with S-Class captain seats in the back and all those bells and whistles for that sophisticated luxury rather than in-your-face luxury.”

Maybach launched its first SUV, the GLS Maybach, late final yr and already presents a model of the outgoing S-Class. The new S-Class, may even obtain a Maybach model, which Kallenius described as taking the sub-brand “to the next level”.

New Mercedes-Maybach S-class: What’s identified

The new Maybach S-class is ready to make its public debut in November, this yr on the Guangzhou motor present in China. As with the present Maybach S650, the brand new Maybach S-class will proceed to be supplied with a twin-turbo, 6.0-litre, V12 petrol engine with output anticipated to be roughly the identical as the prevailing mannequin. To put into perspective, the present S650’s twin-turbo V12 develops 463hp and 1000Nm of torque and permits the luxurious limousine to dash from 0-100kph in 4.7 seconds.

More area of interest Maybach fashions could possibly be launched

Alongside Maybach variations of its extra mainstream fashions, there’s additionally the likelihood that the sub-brand will think about even lower-volume, higher-margin variants in future.

When requested if axing coupe and cabriolet variations of the S-Class provides a possibility for extra area of interest fashions to seem beneath the Maybach badge, Kallenius commented, “Whatever you do from a business point of view must hit the sweet spot between cutbacks, volume and returns. We are car lovers through and through but also have a very sharp pencil in our back pocket.”

“Depending on the structure, relying on the spinoff, or whether or not it’s a particular version of one thing, and if it makes economical sense, then sure, we’d do it.”

Mercedes’ plans for India

Mercedes has already launched a good few new fashions in India together with from its efficiency AMG sub-brand. The carmaker’s subsequent launch this yr is ready to the model’s all-electric automobile, the EQC on October 8. Also on the playing cards are the all-new Mercedes A-class limousine and the second-gen GLA. Come 2021, the carmaker is anticipated to roll out the all-new S-class and the just lately revealed facelifted E-class long-wheelbase. Given that Mercedes does supply the present Maybach S-class in India, the brand new mannequin may be launched sooner or later. Also into account for India is the Maybach GLS.

Also see:

Mercedes-AMG GLE 53 Coupe 4Matic+ launched at Rs 1.20 crore

Santosh Iyer talks about Mercedes India’s future launches and extra

Mercedes-Benz EQA delayed

 



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