Alto has been ranked because the primary promoting automobile in final 16 years.
The nation’s largest carmaker Maruti Suzuki India (MSI) on Tuesday stated its entry-level mannequin Alto has crossed 40 lakh gross sales milestone since its launch 20 years in the past.
Empowering greater than 40 lakh Indian households, Alto proudly celebrates 20 years of setting unmatched trade benchmarks, MSI stated in a press release.
The mannequin is testomony of an iconic model that developed itself with the altering aspirations of younger India, it added.
The compact automobile has undergone a number of adjustments and upgrades within the final two many years which has made it extra modern and aligned to the evolving wants of the shopper, the auto main stated.
“Alto, over the past two decades has changed the way India commutes. It has been ranked as the number one selling car in last 16 years and continues to win hearts and surprise Indian car buyers with its exciting value proposition,” MSI Executive Director (Marketing & Sales) Shashank Srivastava stated.
The mannequin has strengthened its enchantment with each improve and has turn out to be the popular selection for first-time patrons, he added.
“We’ve seen that nearly 76% of Alto customers have selected it as their first car in 2019-20, which has further increased to 84% for the current year,” Mr. Srivastava stated.
MSI had launched Alto in 2000. It crossed 10 lakh gross sales mark in 2008, 20 lakh mark in 2012 and 30 lakh determine in 2016.
The mass acceptance of Alto has helped it to emerge as the most important promoting mannequin within the extremely aggressive passenger automobile section yearly since the previous 16 years, MSI famous.
In 2019-20, 59% of Alto gross sales got here from upcountry markets which has elevated to 62% for the present yr, it added.
Besides promoting within the home market, MSI has additionally exported the mannequin to over 40 nations, together with markets in Latin America, Africa and South Asia.