Kewal Kiran taps women’s western wear market with Desi Belle jeans

Growth in women’s western wear section is predicted to be on the next aspect attributable to a shift in the direction of aspiration-based shopping for, an trade government mentioned.

Though ethnic wear at the moment constitutes 65% of the whole women’s wear market because it has been serving as each informal and workplace wear, the ladies attire pattern is altering step by step to western wear, the manager added.

Denim jeans model Killer, owned by Kewal Kiran Clothing Ltd., is banking on this pattern to develop its women’s western wear model Desi Bellé.

Yash Jain, model director, Desi Bellé, mentioned “There is a clear, gradual shift in apparel preferences among Indian women towards western wear. We anticipated the rise in demand for modern women wear led by growing urban women population and thus, we ventured into Indo-western women’s wear segment with out brand Desi Bellé.”

“Desi Bellé has an in-house team of designers that track domestic and European fashion trends to create innovative fashionable products for customers,” he mentioned.

“Generally, it takes one to two years for fashion to travel to India and now, the time frame is shrinking and some of the brands like us are bringing fashion directly from European markets to India,” Mr. Jain added.

According to the trade estimates, women’s wear market in India, which includes ethnic wear, western wear, Indo-western and internal wear, is estimated to be value ₹1.four trillion and contributes 35% to the whole attire trade which is value ₹four trillion.