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Intel Releases New Laptop Chips To Confront Apple, Rising Rivals

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Intel Corp on Wednesday unveiled “Tiger Lake,” the 11th era model of its flagship chip for laptops that it hopes will assist it regain misplaced market share and counter forthcoming Apple Inc machines with Apple-designed chips.

Intel stated the chips use a brand new manufacturing method and different tweaks that make them extra highly effective at duties corresponding to utilizing synthetic intelligence to cut back background noise throughout video calls.


The firm stated it labored with laptop computer makers together with Dell Technologies Inc and Samsung Electronics Co Ltd and that 50 machines from completely different makers will likely be accessible for the vacation purchasing season.

The Tiger Lake processors come as Intel, one of many few chip corporations that each designs and makes its personal chips, has struggled with manufacturing delays. The firm has began to lose market share to rivals corresponding to Advanced Micro Devices Inc that use outdoors producers corresponding to Taiwan Semiconductor Manufacturing Co .

In a pre-recorded presentation streamed on Wednesday, Intel executives targeted on real-world efficiency. Showcasing the brand new chip’s graphics functionality, Intel executives claimed higher frame-rate efficiency than rival chips from Nvidia Corp and AMD, and offered a video clip of a younger gamer beating her father whereas his laptop computer lagged.

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Intel introduced a brand new co-brand for Project Athena laptops, co-engineered with producers, that use Tiger Lake chips referred to as “Intel Evo.” The challenge is geared toward boosting shopper confidence in sometimes-disappointing claims about options corresponding to battery life.

The branding will likely be accessible to companions that make high-end machines, just like the “Ultrabook” branding marketing campaign that Intel launched in 2011 after Apple launched its MacBook Air machines. Apple, which introduced in June it will stop utilizing Intel chips and transfer to its personal Apple Silicon chips, plans to launch the primary such machines this 12 months.


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