Singer-songwriter Prateek Kuhad is again with a brand new launch, ‘Kasoor’, his first since 2018’s much-appreciated EP chilly/mess. Since its premiere on his IGTV on June 30, the video, that includes footage despatched in by followers and a few well-known faces reacting to prompts equivalent to “think about your first love” and “remember the person you could never say I love you to”, has racked up over 40 lakh views on the platform and practically eight lakh views on YouTube.
Stating that he would “rather leave it to the listener to absorb the song than talk about it”, Prateek says, “I have been playing ‘Kasoor’ for two or three years now. Last year, we recorded the song and we were going to put it out with the same video. It was supposed to be released before the India tour that I did. But then, we were getting a good response to the tour and it kept getting delayed.”
The video was conceptualised and executed by Jugaad Motion Pictures and the method of creating it concerned whittling down submissions from 400 followers from his subscriber base who responded to an electronic mail.
While the video could have the look of being shot throughout lockdown, Prateek says, “Initially, a lot of my shots were supposed to be done properly in a studio. So that had to be done at home (owing to the lockdown), but the rest of the video was just how it is right now. It was never supposed to be a lockdown video of any sort.”
As for the well-known faces in it, together with actor Jim Sarbh and comedians Kunal Kamra and Mallika Dua, he says, “It is not about anybody being well known or not. The video was meant to be fuelled by fans. So everybody in the video is a fan, basically. Some of them are my friends. Some of them are well-known people who are my friends and also fans who I just messaged and asked ‘yo, do you want to do this’.”
On how the lockdown interval has been for him, he says, “I’m a homebody in normal. This has simply pressured me to be indoors much more. I do not produce my stuff from residence. So there is no such thing as a actual manufacturing or releases in that sense. But I’ve been writing just a little bit. Other than that, I’m doing different issues like enjoyable and cooking and form of going again to how I was as a musician: doing different individuals’s songs at residence for enjoyable, studying new sorts of songs, enhancing my expertise as a guitar and piano participant, and a producer and a songwriter. There hasn’t been a variety of creation; I’ve largely been working extra on private improvement and talent.