The focus of this system is on empowering dealerships to undertake digital instruments and platforms in a bid to have interaction with clients.
Google will practice staff at dealerships by on-line medium.
Automotive Skills Development Council (ASDC) and Federation of Automobile Dealers Associations (FADA) have joined fingers with Google to steer business’s Digital Transformation. The partnership is aiming to coach over 1 lakh staff throughout 20,000 dealerships in a bid to digitalise dealerships throughout the nation. Google India underneath its “Grow with Google” initiative can be conducting coaching program through a sequence of webinars on Digital Marketing, Hyper Local Marketing, and Full Funnel Strategy on Google India’s YouTube channel and different on-line platforms.
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Talking concerning the webinars, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), stated “With the advent of technology and new channels of communication, the classical approach to marketing products and services at the local level has undergone a paradigm change. Gone are the age-old practices of relying on inserts, banners, and small print ads to gain exposure. Today, geo-location targeting, hyperlocal marketing and other sharply defined digital marketing techniques have revolutionized the advertising industry. The digital movement by the dealers’ community reaffirms FADA’s strong commitment to retain the dynamism of dealer business in the automobile ecosystem and also assure its participation in Government’s Digital India Movement in the post-COVID world. The Google-ASDC-FADA webinars are hence aimed to prepare Dealer Principals and their teams to stay ahead in the game in times to come.”
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Commenting on the initiative, Nikhil Bansal, Head of Automotive, Google India, stated “Over the years, the window to influence purchase decisions through offline efforts has become smaller. The average number of visits to dealerships in India fell by 50% over the last three years from 2016 to 2019. And now, COVID-19 has made consumers further reluctant to visit car dealerships, and as a result, walk-ins are even fewer. To aid business recovery, auto players are encouraged to take their dealerships to customers, online. We have been working with leading auto OEMs to help them digitise their dealership networks, and with this initiative, we are now bringing our learning and support to handhold the larger auto dealer ecosystem to go digital in collaboration with ASDC and FADA. We are really excited to join hands with the industry in this first-of-its-kind initiative to help the dealer fraternity and support them in this necessary transition.”
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The focus of this system is on empowering dealerships to undertake digital instruments and platforms in a bid to have interaction with clients. In its second part, this system additionally goals to coach frontline gross sales and advertising and marketing executives by a sequence of vernacular executional movies. This can be adopted by a web based evaluation and certification by Google India, ASDC and FADA.