Palo Alto/New York: Facebook Inc accused rival Apple Inc of participating in anticompetitive practices on Wednesday, firing one other shot in a months-long standoff between the 2 tech giants over Apple’s deliberate privateness adjustments for iOS14.
“Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of creators and small businesses. Full stop,” Facebook Vice President for Ads and Business Products Dan Levy informed reporters.
In response, Apple stated its new guidelines won’t require Facebook to vary its “approach to tracking users and creating targeted advertising” however as an alternative requires Facebook to present customers on Apple gadgets a selection of whether or not to choose in to these practices.
“We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not,” Apple said in a statement.
The world’s biggest social media company ran full-page ads in major newspapers criticising Apple’s plans, which will limit apps’ ability to gather data from people’s phones that can be used for targeted advertising.
It said in a blog post that Apple’s own personalised ad platform would be exempt from the new prompt requirement the iPhone maker is planning to impose on other companies.
Apple said in June that such activity will require a pop-up notification asking iOS users for “permission to track you across apps and websites owned by other companies,” which digital promoting corporations count on most will decline.