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E-jeweller Melorra raises $12.5 million from marquee investors – ETtech

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August Jewellery Pvt Ltd, which operates e-tailer light-weight reasonably priced jewelry model Melorra, has raised $12.5 million (Rs 92 crore) in a brand new funding spherical.

The mop-up in Bengaluru-based Melorra was led by Symphony Asia and together with Lightbox Ventures and Alteria Capital. Symphony Asia is a Hong Kong and Singapore-based non-public fairness agency led by Anil Thadani.

Other individuals within the spherical embody current investors such because the Burman household of Dabur and, the Jeejeebhoy household, the corporate mentioned in a press release. The startup plans to make use of the capital to boost its technological infrastructure, product improvements and model advertising and marketing.

Melorra had, practically an yr in the past, raised $12 million (round Rs 85 crore) in a Series C spherical that was led by Lightbox Ventures. BlackSoil Capital and household places of work together with these of Ravi Sheth of the Great Eastern Shipping Company, Burman and Jeejeebhoy additionally took half.

Founded by Saroja Yeramilli in 2016, Melorra’s main target market is millennial ladies.





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