33 crore cow dung ‘diyas’ to hit market this Diwali to counter Chinese lights: RKA
The Rashtriya Kamdhenu Aayog is concentrating on manufacturing of 33 crore eco-friendly earthen lamps (diyas) constituted of cow dung throughout Diwali subsequent month, with a view to counter Chinese merchandise, its Chairman Vallabhbhai Kathiria mentioned on Monday.
The Aayog, arrange in 2019 for the safety, promotion and conservation of indigenous cattle in the nation, has began a nation-wide marketing campaign to encourage use of cow dung-based merchandise throughout the forthcoming competition.
“Rejecting China-made diyas, the campaign will boost ‘Make in India’ concept of the Prime Minister and swadeshi movement,” Mr. Kathiria mentioned in a press convention right here.
More than 15 states have agreed to be a part of the marketing campaign. About three lakh diyas might be lit in the holy metropolis of Ayodhya, whereas 1 lakh diyas in Varanasi, Uttar Pradesh, he mentioned.
“The manufacturing has started. We are targeting 33 crore diyas before Diwali,” he mentioned.
“About 192 crore kilo of cow dung per day is produced in India at present. There is huge untapped potential in cow dung-based products,” he mentioned.
The Aayog mentioned although it isn’t immediately concerned in manufacturing of cow dung-based merchandise, it’s facilitating and providing coaching to self assist teams and entreprenuers in search of to arrange enterprise.
Besides diyas, the Aayog is selling manufacturing of different merchandise constituted of dung, urine and milk comparable to
- anti-radiation chip,
- paper weights,
- Ganesha and Lakshmi idols,
- incense sticks,
- candles amongst others.
Mr. Kathiria mentioned this initiative will assist cow shelters (Gaushals), that are at the moment in monetary hassle as a result of the COVID-19 pandemic, to turn out to be self-reliant in addition to creating job alternatives in rural India.
“The trend needs to be reversed and popular perception about cow and cow-based agriculture and cow-based industry need to be corrected immediately for social and economic rejuvenation of society particularly poor in rural areas,” he added.
A collection of webinars are being organised with stakeholders like farmers, cow shelter operators, entreprenuers to be a part of this marketing campaign, he added.