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Carvaan Malayalam is fine-tuned for Malayali music lovers, says Saregama India MD Vikram Mehra

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Carvaan Malayalam, which was not too long ago launched, has 5,000 pre-loaded tracks for offline listening

After music label Saregama’s moveable digital audio participant Carvaan made its mark in different languages corresponding to Hindi and Tamil, the corporate now gears as much as be on track in Malayalam as nicely. With its trademark retro design, Carvaan Malayalam, which was launched not too long ago, comes with 5,000 pre-loaded tracks from yore for seamless offline listening. Saregama India Managing Director Vikram Mehra tells us why their new radio-cum-music participant guarantees a deal with for music lovers in Malayalam.

What prompted Saregama to enterprise into Malayalam with its Carvaan collection?

We obtained an important response each in Hindi-speaking areas and in South India. When it involves the films and the standard of music, there is a transparent understanding that Malayalam has at all times finished so nicely. The language is presently a spotlight space for us now. The manner Carvaan’s journey has been going, beginning off with Hindi after which making a presence in different languages, Malayalam was clearly the following massive step.

How have been the tracks within the in-built playlist chosen? What have been the factors?

We are invested within the massive information, with innumerable information factors unfold around the globe and throughout completely different media, corresponding to streaming providers, YouTube, radio stations and so forth. Thus we supply suggestions from Saregama’s content material utilization. This helps us monitor by language, by artist, to determine the preferred ones. This facility was utilised to an important lengthen in drawing the Malayalam playlist as nicely.

Carvaan Malayalam

Some of the notable ones included…

Since the core concept of our system is tapping the nostalgia issue, the playlist ends roughly with the tip of the 20th century. Carvaan Malayalam comes with 5,000 pre-loaded songs wherein now we have additionally included 1,000 choose Hindi songs that have been massive hits and a number of chosen Carnatic compositions as nicely. This is a sample we observe with Carvaan’s regional variants. The oldest track is maybe Omanathingal Kidavo from the 1950 movie Sthree and the newest Changampuzha Kavithakal from the movie Meghasandesham (2001). Other widespread albums or movie embrace Chemmeen, Pareeksha, Vishukkani, Madanolsavam, Avalude Ravukal.

So, on this digital age, how is Carvaan completely different from different music providers, like YouTube and Spotify?

Carvaan’s USP is comfort. I say it is maybe much less about music and extra in regards to the comfort of listening to music. There are some within the older age bracket who could also be a bit uncomfortable with new expertise. Sometimes it could possibly get a bit difficult. This is no frills. Just press the button for your curated previous is gold (songs). No repetition, no advert breaks and there is no want for an Internet connection both. Also, this is a product mainly conceptualised on the nostalgia issue.

Any added options unique to Carvaan Malayalam?

We haven’t tinkered with our primary product. This model too has Bluetooth, Aux output and USB assist and can be utilized merely additionally as a pair of high-end audio system. Then as now we have finished with our earlier merchandise, FM/AM are added. So it doubles up as your pocket-sized radio as nicely. Otherwise, design-wise it is untouched.

Carvaan Malayalam is priced at ₹6,190. The gadget is out there on https://www.saregama.com/carvaan/malayalam

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