Tik Tok was behind the rise in reputation of ‘Bam Bhole’, a monitor that landed its singer Viruss on the gates of Bollywood by way of Akshay Kumar’s ‘Laxmii’
At 21, when Devansh Sharma, then a contemporary school graduate out of Dehradun, adopted the stage title Viruss, little did he realise that 5 years later most questions put forth to him would begin with a ‘why’ and it will be about his title.
Now 26, and having been launched to mainstream Bollywood fame as a result of ‘Bam Bholle’ music in Akshay Kumar’s Laxmii, Viruss says that he “didn’t invest a lot of thought” while selecting his stage title.
“Everybody asks me why I named myself Viruss, and I honestly never thought that a pandemic would happen and that the name would get these negative vibes,” he says, over telephone from Mumbai.
Having been part of pupil politics in school days, the singer opted out of that life to decide on a profession as a musician, and headed to Mumbai to make it huge.
“I worked for other singers like Aditya Narayan, and wrote tracks for them. I was there for about a year-and-a-half when I met Anup Kumar paaji (of Ullumanati). He told me that we would head back to Chandigarh, create something big and then return to Mumbai,” says Viruss.
Except the duo didn’t realise till a lot later that that they had stumbled upon one thing huge once they got here up with the EDM-inspired monitor ‘Bam Bhole’ in 2017. They didn’t shoot a music video. All that the music had was a modest lyrical video that includes laptop generated likeness of the Hindu deity Shiva. “We had no commercial motive when we released the track,” says Viruss.
For the primary few months, it had a lukewarm response. Then, Tik Tok occurred and ‘Bam Bhole’ turned a sensation. More than two million Tik Tok movies, Viruss says, utilised his monitor; the outcome was that the YouTube monitor too gained traction and gained over 200 million views.
Eventually, it reached Akshay Kumar and the producers of Laxmii, who thought they needed to function the music in the movie.
“Akshay paaji told me he had heard the original version and loved it. He said the song had energy and a positive vibe. But for the movie he wanted to add more energy to the song, and so we added a few extra lyrics and drum beats to make it possible,” he says.
Having made his grand entry with the movie of a high actor, Viruss is now busy with a couple of Bollywood initiatives and says all of them will be introduced in due course of time. He intends to take trance and EDM music to the mainstream viewers in Bollywood.
“Trance is missing in mainstream music here. However, it is also important to not just stick to one genre of music, so I will try to experiment and create different tracks,” he provides.