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Amazon’s Stronghold in Online Retail Heavily Affects Small Sellers: Antitrust Report

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An worker of Amazon walks by a turnstile gate inside an Amazon Fulfillment Centre (BLR7) on the outskirts of Bengaluru. (Reuters)

The US Antitrust Subcommittee famous in its investigation that Amazon refers to 3rd social gathering sellers on its platform as ‘partners’ in public, however internally think about them as ‘internal competition’.

  • News18.com
  • Last Updated: October 7, 2020, 4:39 PM IST

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Amazon has been on the centre of quite a few investigations as regards to work circumstances and market practices. Now, after a number of rounds of summons issued by the US Congress by the Judiciary Subcommittee on Antitrust, Commercial and Administrative Laws, Amazon has been discovered to have promoted considerably anticompetitive work practices, and in explicit, stifled competitors from small companies that closely relied on Amazon for normal operations. The committee additionally famous that Amazon downplays its total market share and dominance on the American on-line retail market, and likewise makes use of its ancillary companies together with its Alexa voice assistant and Amazon Web Services cloud platform to additional strengthen its market dominance.

ALSO READ | Tech Antitrust Report: Apple’s iOS Domination Worries Regulators But They Note New App Store Policies


1,000,000 ‘internal competitors’

According to the House Subcommittee report, Amazon reportedly has near 2.three million lively third social gathering sellers on its platform, of which near 850,000, or almost 40 % of all third social gathering sellers depend on Amazon closely as their sole supply of conducting enterprise. While this itself goes on to indicate the impression that Amazon has on on-line retail, the corporate additional compounds points by downplaying their market share – versus Amazon’s declare of lower than 40 % of USA’s on-line retail market, it seemingly controls properly over 50 % of it. In quick, a majority.

ALSO READ | Facebook Used Its Data Monopoly to Kill Competition, Says Antitrust Committee Report

Along with its market dominance, Amazon has continued in depth acquisitions to shore up buyer information, and in flip, elevated its affect on internet buyers by information analytics. The report additionally notes that whereas Amazon speaks of third social gathering sellers as ‘partners’ in public discussion board, it truly considers them as ‘internal competitors’ in paperwork of accessed by the Subcommittee.

ALSO READ | Tech Antitrust Report: Google Monopolizing Search & Restrictive Android Agreements Concern Regulators

“Amazon’s dual role as an operator of its marketplace that hosts third-party sellers, and a seller in that same marketplace, creates an inherent conflict of interest. This conflict incentivises Amazon to exploit its access to competing sellers’ data and information, among other anti-competitive conduct,” the report notes.

Amazon additionally makes use of its dominant place in the voice assistant market of Alexa-driven audio system and shows as a method to market its merchandise greater than opponents. Deep reductions supplied on these merchandise, in addition to providers such because the Amazon Web Services (AWS) cloud platform, have additionally been deemed as detrimental to wholesome competitors – one that’s seen as a push in direction of brute power market dominance by the US Antitrust Subcommittee.

The 449-page report on antitrust and anti-competitive practices by Big Tech companies could be read in full here.




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