Amazon India has introduced a brand new peer mentorship program designed for its sellers to trade data and share greatest practices named Amazon Saathi. Amazon Saathi permits sellers on Amazon and SMBs throughout India to get entry to content material introduced by skilled sellers on Amazon. The program permits established Amazon sellers to have interaction with over 7 lakh sellers to share their learnings and experiences of working an internet enterprise, and assist small sellers scale their companies on Amazon.
Over the final eight months, Amazon ran a pilot with over 50 skilled sellers who’ve interacted with over 41,000 aspiring and present entrepreneurs throughout India. During the pilot, Amazon leveraged on-line occasions and hangouts, blogs articles and social media communities to carry content material in English and different Indian languages throughout varied subjects to assist aspiring sellers be taught the nuances of on-line promoting to speed up their enterprise. Amazon educated and coached the vendor mentors on writing, talking and presentation expertise to assist them mentor the vendor group.
Pranav Bhasin, Director MSME & Seller Experience, Amazon India mentioned, “We remain committed to enable every motivated seller to reach customers across India and the world, and our approach from Day 1 has been centered on what our sellers need. We are launching Amazon Saathi after a lot of research and feedback from sellers on having a platform for knowledge sharing and networking amongst them. Amazon Saathi brings over 7 lakh sellers on Amazon.in together as a community, where new and existing sellers can lean on their peers for guidance, and share from their experiences to accelerate their business growth on Amazon.”
As a part of the launch of Amazon Saathi, Amazon will host ‘Amazon Saathi: Meet & Greet 2020’ – a two-day digital occasion on December 16 and December 17. The periods might be held in English on 16th December 2020 and in Hindi on 17th December 2020 to allow sellers to converse of their most well-liked language. The occasion might be inaugurated by Kunal Kapoor, co-founder, Ketto, who will share his learnings from the attitude of a fellow entrepreneur, in a fireplace chat on the ‘Key takeaways for businesses in a post-COVID era’.