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Amazon Could Bag Rights to Broadcast Champions League Matches in Italy

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Amazon is about to safe unique rights to display screen prime European Champions League matches in Italy for the 2021-2024 seasons, three sources shut to matter mentioned, in what can be its first foray into broadcasting sports activities occasions in the nation.

UEFA final month invited broadcasters to submit bids for the rights to display screen Europe’s premier soccer competitors in Italy, in one of many greatest broadcasting rights gross sales in the European soccer trade after the outbreak of the coronavirus this 12 months.

Amazon is nearing unique rights to broadcast Wednesday’s Champions League matches on its streaming platform Prime Video in Italy for some EUR 80 million (roughly Rs. 696 crores) -90 million (roughly Rs. 783 crores), the sources mentioned, in a transfer seen as a approach to increase its Prime subscription service. Italy’s prime pay-TV broadcaster SKY, owned by US Comcast’s is nearing a deal to purchase most of Champions League matches and Europa League matches, the sources mentioned.

SKY’s bid was value about EUR 100 million (roughly Rs. 870 crores) -110 million (roughly Rs. 957 crores) per season, two sources mentioned. Italy’s prime business broadcaster Mediaset is shut to successful non-exclusive rights for prime Champions League matches to be performed on Tuesdays for some EUR 45 million (roughly Rs. 391 crores) -50 million (roughly Rs. 435 crores), the sources added. Final sale outcomes of the deal are anticipated to be introduced by the top of this week, the sources mentioned. One supply mentioned a separate tender to promote Europa League streaming rights may be held in January, as SKY was unable to purchase these rights due to an Italian antitrust ruling stopping the pay-TV from securing unique contents for its video-streaming platform.

In 2017, SKY purchased unique rights to broadcast Champions League and Europe soccer matches in Italy for an estimated EUR 270 million (roughly Rs. 2,350 crores) per season.

SKY and Amazon declined to remark. Mediaset mentioned it was nonetheless ready for the rights to be awarded.

© Thomson Reuters 2020


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