In an uncommon and distinctive 12 months, the necessity to join was heightened by bodily distancing, says Twitter MD
The tweet from actor Vijay of a selfie with fans posted in February was the most retweeted tweet of 2020, whereas cricketer Virat Kohli’s tweet asserting that his actor spouse Anushka Sharma and he predict their first child was the most appreciated tweet of the 12 months, in response to developments launched by Twitter.
“This year has been quite unusual and unique. One of the major things we witnessed was the need to connect because we were physically distanced. Digital has become the most important way for people to express connection…rejoicing in celebratory moments, standing up for those communities impacted by the pandemic, bonding over rediscovered shows, interests and memes,” Manish Maheshwari, managing director, Twitter India, stated.
In politics, Prime Minister Narendra Modi’s tweet on lighting lamps at residence was the most retweeted tweet, whereas in sports activities former Indian cricket captain M. S. Dhoni’s tweet expressing gratitude for a letter of appreciation by Mr. Modi was the most retweeted.
IPL2020 and Dil Bechara have been the highest sports activities and film hashtags, whereas ‘Binod’ turned the most tweeted about meme through the 12 months.
Unsurprisingly, COVID-19 topped the listing of subjects in present affairs that Indians had most conversations about. This was adopted by late actor Sushant Singh Rajput and the Hathras homicide and alleged gang-rape.
“In India, this year we played a very important role in three categories — informing, connecting and entertaining. Twitter became the service through which people got to know about how things are evolving, and COVID-19 became the most used hashtag on the service. Within COVID-19, there were a range of hashtags around janta curfew, wearing masks etc.,” Mr. Maheshwari stated.
He added that Twitter checked out about one million tweets from 22 cities over 100 days to know what have been the “top feelings” that folks have been speaking about final 12 months and in contrast that to this 12 months. “What emerged was that people find joy in every day things… Ludhiana as a city topped the conversation in the area of romance. The other one is Raipur — people there talk a lot about animals. In Bhubaneshwar conversations were [on] family and Mumbai topped the conversation on nostalgia.”
Mr Maheshwari stated that there was additionally an increase in conversations and tweets on numerous pursuits and hobbies, reminiscent of baking, pictures, yoga, health and poetry.
“Globally, we have about 7,000 tweets per minute about TV and movies this year. In India also we see interesting trends. The Hindi movie Dil Bechara was the most tweeted about film to release this year, but immediately after that we had a Tamil film Soorarai Pottru and Telugu movie Sarileru Neekevvaru,” he identified.
Asked in regards to the regulation of offensive content material and misinformation on Twitter, Mr. Maheshwari stated that the “health of the conversations on the platform” was among the many most vital priorities and the corporate was investing in this space.
“We keep evolving our policies in response to what we observe on our platform. We learn about new ways in which bad actors do bad activities on the service and, in response to that, we continue to evolve our policies. Our approach there has been how do we provide more credible sources of information,” he stated, including that the corporate was additionally investing in its enforcement crew to make sure the best enforcement of the insurance policies.
“We have a global team for that and are adding capacity there. We are also ensuring that they have the right cultural context to understand something in the context of the country that they are enforcing in. They have the relevant language capabilities as well and that is also very important,” he stated.
He added that the corporate had invested in expertise, and now “more than 50% of the tweets that are actioned on” are proactively recognized by the platform.