Documentary filmmaker Vrinda Samartha on what drew her in the direction of making a movie on Ritu Kaushik, a homemaker-turned-entrepreneur from Haryana
Ritu Goes Online follows the story of Ritu Kaushik, a homemaker based mostly in Haryana. It is about how she needed to stop research and bought deeply entangled within the knots of marriage and motherhood and the way, regardless of all this she emerged a profitable entrepreneur. She curates luggage from sellers and sells them within the model identify of Ritu Pal collections, on Flipkart and different digital platforms.
The movie is directed and written by documentary movie maker Vrinda Samartha, who says that she was drawn to the story of Ritu due to “how she managed to negotiate the patriarchal mind-sets of her environment with determination and started her own hand bag business!”
The movie was formally chosen for the INDIE 2020, (Brazil International Film Festival) and was additionally screened on the Demakijaz Women’s Film Festival (Poland). On November 19, which marked the International Women’s Entrepreneurship Day, the movie premièred on the Cinemapreneur streaming platform.
Vrinda says that she loves making documentaries as “I always wanted to tell real-life stories. Such stories are engaging and I believe there is a strong message in each story and they sure connect with people.”
As a documentary maker, Vrinda additionally provides that she enjoys the journey and expertise together with her actual life characters. “I was struck by Ritu’s personality. When I stayed with her, I was also struck by her oppressive environment. And how she broke every chain.”
“I feel a documentary is a format where you get up close to a person and their perception of life. That happens only if the person is willing to let you see that. And, Ritu is a hero, who fit the bill in every sense. Also because when we researched on women entrepreneurs, we discovered that there were very few in urban areas and almost nil in the rural. We came across many enterprises in the rural areas, but most were run by men, even though the companies were registered in the name of women. Ritu is very different. She runs her own company and has big dreams too,” explains Vrinda, who earlier made one other documentary known as Limitless, which is about long-distance ladies runners.
She is currentlypenning a script for a movie, which is able to once more be woman-centric. Ritu Goes Online might be screened on the South Asian International Film Festival 2020 between December 16 and 20. And, later might be launched on YouTube.