Mumbai: As Yash Raj Films (YRF) celebrates 50 years, filmmaker Aditya Chopra credited the welcoming nature of the Indian movie trade for the success of the studio, arrange by his father, late director-producer Yash Chopra in 1970. In a particular be aware to mark the five-decade-long journey of the manufacturing firm, Aditya Chopra mentioned the key of the studio’s continued relevance lies in those that have been part of the journey: from actors, administrators, writers, choreographers to each crew member and the viewers. YRF’s first movie was the 1973 drama “Daag: The Poem of Love” starring Rajesh Khanna, Sharmila Tagore and Rakhee. It was each directed and produced by Yash Chopra in his debut as a producer.
The similar 12 months the banner launched Kabhie Kabhie and Kaala Patthar, each that includes megastar Amitabh Bachchan in lead. In the 1980s, Sridevi and Rishi Kapoor-starrer Chandni was the largest success for YRF and it was adopted by a decade stuffed with blockbusters corresponding to “Darr” and “Diwale Dulhania Le Jayenge”, which marked Aditya Chopra’s directorial debut and cemented Shah Rukh Khan’s place because the king of romance. In the 2000s, YRF produced movies like “Veer-Zaara”, “Chak De! India”, Tiger Zinda Hai”, Sultan and “War”. “It’s not only YRF that is made by these artists and workers; it’s the entire Indian Film Industry. This is not only YRF’s success, it’s the success of the Indian Film Industry, which gave the platform for a self-made man to create a self-reliant, truly independent studio of the world. “An industry, which gives an equal opportunity to each artist and worker to make a life for himself and his family,” Aditya Chopra mentioned within the be aware. The filmmaker thanked the trade for giving YRF an opportunity to be part of its “great heritage”. It is the trade the place I met essentially the most great, gifted and delightful folks. The trade I hope to be a part of in each lifetime… in any capability by any means,” he added.
In its 5 decade run, Yash Raj Films has collaborated with a number of the largest stars, from Bachchan, Kapoor, Sridevi, Shah Rukh Khan, Salman Khan, Aamir Khan, Kajol, Rani Mukerji, Preity Zinta to Saif Ali Khan. It has additionally launched new skills within the trade, together with actors Anushka Sharma, Ranveer Singh, Parineeti Chopra and Arjun Kapoor, and administrators Maneesh Sharma, Sharat Katariya, Vijay Krishna Acharya and Kanu Behl. Recalling how the manufacturing home was fashioned, Aditya Chopra mentioned in 1970 Yash Chopra left the “security and comfort” of his brother BR Chopra and began his personal firm. “Till then, he was a salaried employee of BR Films and didn’t own anything of his own. He did not know how to run a business and did not even have the basic knowledge of what goes into making a company. “All he had was a strong belief in his talent and hardwork and a dream to be self-reliant. That conviction of a creative man backing nothing but himself and his art, gave birth to Yash Raj Films.” Filmmaker V Shantaram, who owned Rajkamal Studios, gave Yash Chopra a small room in his studio as his workplace. “My father didn’t know then, that the small company that he started in a tiny room, would one day become the biggest film company of the Indian film industry.” In its 25th 12 months, Yash Raj Films launched the 1995 romantic-drama “Dilwale Dulhania Le Jayenge. The filmmaker said the historic success of the movie gave him the confidence to give wings to “crazy risky ideas that he had for the future of YRF. “Across five decades, YRF, at its core, has been a traditional company with deep-rooted old world values and a conservative approach to business. “But at the same time it’s also been a bold, forward looking company, constantly trying to push itself in embracing technology and innovations to be ahead of the curve. This perfect balance of traditional and modern is what defines Yash Raj Films,” he added.
Concluding his be aware, Aditya Chopra expressed gratitude to every artist, employee, worker and viewers of YRF for making the studio part of their lives. “I dedicate these 50 years to all of you. You are what makes YRF,” he added.